L3V1 Brand Profile
L3V1 Brand Identity Prism
Welcome to the L3V1 brand prism profile questionaire. This is where our work together begins!
L3V1's founding principle is shaped in-part by the notion that people, brands, and products are completely interchangeable yet one. Their physical and/or virtual realizations are critical parts of a potentially greater story or experience. By experimenting with these relationships we innovate: perfecting this philosophy is what drives the studio. L3V1 creates value-building innovations by developing conceptual narratives and messages that are communicated through experiences with art, design, and media. This is we define culture.
PEOPLE | PRODUCTS | BRANDS
L3V1 sees people, brands, and products as interchangeable e.g. sometimes the person is the brand, sometimes the brand is the product or the product is the person.
The L3V1 profile applies human traits to a brand to better identify how an audience (fans, consumers, general public, et al) actually experiences the brand. The L3V1 prism, as the name suggests comes in the form a prism with 6 different traits at each end of the prism.
This questionnaire is focused on shaping the physique, personality, self-image, and reflection aspects of your prism. The character limits involved in answering the questions are to encourage you to be concise and communicate information in the simple terms.
Please DO NOT over-think anything and be as honest and candid as possible! Remember this is only the first step and you should not spend more than 12 hours to complete this aspect of your brand profile.
The more authentic the better! Authenticity is the life blood of any L3V1 branding exercise.